Tuesday, April 1, 2014

This girl knows what's up

I like finding happy things. This is one of them. The basic premise: this 13 year old girl wrote a letter to Tracks, a surfing magazine, and completely called them out. I say right on. The put their sexist tendencies bluntly and certainly got noticed. I had to copy/paste the contents of the letter, since it was a Facebook caption:

"I want to bluntly address the way you represent women in your magazine. I am a surfer, my dad surfs and my brother has just started surfing. Reading a Tracks magazine I found at my friend's holiday house, the only photo of a woman I could find was 'Girl of the month'. She wasn't surfing or even remotely near a beach. Since then I have seen some footage of Stephanie Gilmore surfing on your website, but that's barely a start.

I clicked on your web page titled 'Girls' hoping I might find some women surfers and what they were up to, but it entered into pages and pages of semi-naked, non-surfing girls. These images create a culture in which boys, men and even girls reading your magazine will think that all girls are valued for is their appearance. My posse of female surfers and I are going to spread the word and refuse to purchase or promote Tracks magazine. It's a shame that you can't see the benefits of an inclusive surf culture that in fact, would add a whole lot of numbers to your subscription list.

I urge you to give much more coverage to the exciting women surfers out there, not just scantily clad women (who may be great on the waves, but we'll never know). I would subscribe to your magazine if only I felt that women were valued as athletes instead of dolls. This change would only bring good. - Olive"



1 comment:

  1. That is some pretty sharp stuff for a 13 year old girl. Amazing and good for her! I'm interested in knowing if the magazine will make any changes or publicly address the issue. I also wonder if it is a common problem in sports magazines in general. Men are active and women pose and look pretty? It probably happens more often than I've ever noticed. Great and inspiring find!

    ReplyDelete

Note: Only a member of this blog may post a comment.