Pointlessly Gendered Products

I came across an interesting article on Buzzfeed, titled "21 Pointlessly Gendered Products", that compiled a list of products that have been needlessly marketed gender-specific. Many of us remember the media hit Bic took when they rolled out a line of pens "for her" last year. Similar ridiculous product marketing measures to women are highlighted in this list - including gender specific kleenexes, tea, beer, and even ear plugs.

When we, as a culture, needlessly call attention to our gender differences by masculinizing/feminizing our advertising and marketing, we overlook the progress we've made as a society to overcome the stereotypes that have hindered progressive reform in equality among the sexes.

Check out the adorable girl in the video below, talking gender specific marketing in the toy aisle.

https://www.youtube.com/watch?v=-CU040Hqbas